Attractive Quality Creation: A Case Study of Microwave Ovens

نویسندگان

  • Lars Witell
  • Martin Löfgren
چکیده

We involved 30 customers of a company designing and producing microwave ovens. In a number of experiments these customers generated over 100 new ideas on functions, attributes and services related to microwave ovens. The 21 best ideas were identified by company specialists and these ideas were then evaluated by a large customer group using the theory of attractive quality in order to identify what ideas that are really examples of attractive quality attributes.

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تاریخ انتشار 2008